Website Design for Wallterra
WallTerra is an online store dedicated to transforming interior spaces with a premium range of acoustic wood wall panels. Known for its commitment to design and quality, WallTerra caters to both residential and commercial markets, offering modern wall solutions that not only enhance aesthetics but also provide functional benefits, such as sound insulation.
The Challenge
When WallTerra approached Convergine, they were looking to elevate their online presence with a robust e-commerce platform that would reflect their brand’s high-end aesthetic while simplifying the shopping experience for their customers. The challenge was to create a visually appealing, user-friendly website that would engage users, encourage exploration of their product range, and streamline the purchasing process. In addition to providing a strong visual and user experience, WallTerra required advanced e-commerce functionality to meet the needs of both end customers and trade professionals, including interior designers, contractors, and wholesalers. The platform needed to handle a diverse range of product information, offer flexible payment options, and streamline backend operations such as inventory management and shipping logistics.
The Project Objective
Convergine set out to design a website for WallTerra that:
- Captured the essence of the brand: Reflecting the premium quality and sleek design ethos of WallTerra’s acoustic wood panels.
- Enhanced user experience: Providing intuitive navigation and an engaging interface that simplified the shopping journey.
- Supported seamless e-commerce functionality: Integrating with Craft CMS & Craft Commerce to handle inventory, payments, and delivery.
- Incorporated performance and SEO optimization: Ensuring fast load times and improving organic visibility to drive traffic and increase conversions.
- Improved customer engagement: Adding features like an AI-powered chatbot and dedicated sections for inspiration and trade professionals.
The Solution
To achieve these objectives, Convergine developed a robust Craft CMS & Craft Commerce website for WallTerra, focusing on both aesthetics and functionality.
- Great UI/UX Design. The website’s design was meticulously crafted to provide an immersive and intuitive shopping experience. The interface reflects WallTerra’s modern, minimalist design philosophy, allowing the products to take center stage. User-friendly navigation guides visitors effortlessly through product categories, and a streamlined checkout process ensures a hassle-free experience from product selection to purchase.
- Craft Commerce Integration. Using Craft CMS & Craft Commerce, we built a secure, scalable, and customizable foundation for WallTerra’s online store. Craft Commerce allows WallTerra to manage their product catalog, customer orders, and transactions efficiently, while providing flexibility for future scalability.
- Enhanced Product Pages. Each product page was designed to offer detailed information, high-quality visuals, and a layout that encourages user interaction. Customers can easily browse product features, materials, and pricing, making informed purchasing decisions simple. These pages also feature related products and inspiration galleries, enticing users to explore more of the product range.
- SEO Optimization. Convergine implemented SEO best practices across the website to improve WallTerra’s search engine rankings and visibility. Structured data, optimized content, and fast load times were crucial elements in ensuring that the website performs well organically, helping drive traffic and enhance lead generation.
- AI Chatbot for Customer Support. An AI-powered chatbot was integrated to provide real-time assistance to customers. Whether users need help navigating the site, finding product information, or completing their purchase, the chatbot offers instant support, enhancing customer engagement and satisfaction.
- Inspiration and Trade Pages. Dedicated sections for Inspiration and Trade Collaborations were created to serve both individual customers and professionals. The Inspiration page provides ideas and examples of how WallTerra products can transform spaces, while the Trade page offers resources for interior designers, builders, contractors, and wholesalers, fostering a community of partners around the brand.
- Flexible Payment Options. To offer convenience, we integrated multiple payment solutions, including Affirm and Afterpay, which allow customers to split payments over time. This flexibility encourages higher-value purchases and enhances customer satisfaction.
- Precise Delivery Rates. Given the nature of WallTerra’s oversized products, accurate delivery pricing is essential. Convergine integrated a 3rd-party API that provides customers with precise shipping costs across Canada, ensuring transparency during the checkout process.
- Seamless Inventory Management. To streamline WallTerra’s backend operations, we connected the website with a Warehouse Management System (WMS). This integration enables real-time inventory tracking, automates order dispatching, and simplifies the overall order fulfillment process.
- Custom Craft CMS & Craft Commerce Plugins. Several custom plugins were developed to simplify day-to-day operations. One such plugin enables one-click courier dispatching to the warehouse, bypassing the need for manual scheduling and improving operational efficiency.
- Pre-Order Functionality. Convergine added a custom pre-order feature that allows customers to purchase out-of-stock items, ensuring they never miss out on popular products while enabling WallTerra to capture sales opportunities even when inventory is limited.
The Result
The result of this project is a stunning, high-performance e-commerce platform that mirrors WallTerra’s dedication to premium quality and design. The new website not only captivates visitors with its modern aesthetics but also simplifies the path to purchase through intuitive navigation, detailed product information, and flexible payment options.
The integration of powerful e-commerce functionalities, from accurate delivery pricing to seamless inventory management, ensures that WallTerra operates smoothly on the backend while providing a seamless shopping experience for customers. Since the launch of the new website, WallTerra has seen increased user engagement, improved customer satisfaction, and a boost in sales, driven by the enhanced user experience and functionality.
