Building Digital Success: Website Design for Royal Work

#Construction

Toronto's best basement waterproofing company, Royal Work, approached Convergine to redesign their website to support online marketing efforts and accommodate their growing industry-related blog content. Our team took on the challenge of developing a website design for Royal Work that would improve user engagement and drive lead generation.

The Client: Royal Work

Royal Work is Toronto's best basement waterproofing company, bringing over 25 years of collective experience to every project. With a team of 15 trained experts specializing in the latest innovative waterproofing solutions, they provide customized solutions for each application. While they may be a small company, their expertise in waterproofing and concrete services has established them as a trusted name in the industry. They needed a website that would showcase their expertise and serve as a knowledge hub for industry-related content.

The Challenge: Supporting Growth Through Digital Presence

In undertaking the website design for Royal Work, we faced the challenge of creating a digital platform that would:

Support comprehensive online marketing efforts
Accommodate growing blog content effectively
Improve visitor engagement and reduce bounce rates
Drive lead conversion through strategic design
Showcase their expertise and credibility in waterproofing solutions

Our Approach to Royal Work's Website Design

Strategic Layout Design: We implemented a layout that emphasizes lead generation while providing easy access to valuable content.
Social Proof Integration: We incorporated prominent links to Better Business Bureau and HomeStars profiles.
Conversion Optimization: We strategically placed phone numbers and request forms throughout the site.
Content Management: We developed a user-friendly WYSIWYG interface for blog content management.
Service Navigation: We created an easy-to-use drop-down menu featuring key service search terms.

Online Marketing

To better support Royal Work's online marketing efforts, the new design incorporated:

Social Media Integration
- Social media buttons and prominent profile links
- Direct links to Better Business Bureau and HomeStars profiles
- Easy-to-use drop-down menu highlighting specialized services
Credibility Builders
- Integration with review platforms
- Project portfolio showcase
- Expert team highlights

The result is a decreased bounce rate and a growing number of return visitors, indicating that the site is reaching its target market.

Pages

Key pages designed for Royal Work, each crafted to support their marketing efforts and showcase their expertise.

Content Support

In addition to detailed descriptions of its many services, Royal Work maintains a blog of industry-related news, tips, and information. This growing body of content needed support from both the front and back ends:

Front-End Features
- Dynamic interface for sorting and categorizing posts
- User-friendly content display
- Easy navigation between related topics
Back-End Solutions
- WYSIWYG content editor for quick and easy posting
- Simple content management system
- Efficient media handling capabilities

Results: A Website That Converts

Our website design for Royal Work delivered impressive results:

The conversion rate increased by 120%
Bounce rate decreased by 75%
Significant increase in return visitors
Growing number of online leads
Improved content engagement

Features driving conversion include:

Prominently displayed phone number
Strategic request forms
Savings coupons linking to contact page
Easy access to HomeStars reviews
Accessible project gallery

Ready to Transform Your Construction Company's Online Presence?

At Convergine, we specialize in creating websites for construction companies that drive engagement and generate leads. Whether you're showcasing your services, sharing industry expertise, or building your online reputation, we're here to help. Let's create a website that reflects your expertise and establishes you as a leader in your field.

Take the first step towards a powerful online presence. Contact us for a free consultation: