Empowering Small Businesses: Website Design for Excel Capital Management

#Finance #WordPress

Excel Capital Management, a small-business loan provider in New York City, experienced rapid growth since its establishment in 2013. However, their website hadn't kept pace with their expansion. Our team at Convergine took on the challenge of developing a responsive, interactive website design for Excel Capital Management that would better meet their marketing objectives and reflect their success in the financial services industry.

The Client: Excel Capital Management

Excel Capital Management was founded with a vision of serving the small business community by providing easy access to working capital. By focusing on core business performance and current earnings rather than traditional credit scores and risk valuation, they've facilitated over $75 million in funding for more than 500 client transactions since 2013. Their mission is to empower business owners with the funds they need to grow and contribute to a stronger economic environment.

The Challenge: Aligning Online Presence with Business Growth

In undertaking the website design for Excel Capital Management, we faced the challenge of creating a digital platform that would:

Reflect Excel's growth and success in the financial services industry
Showcase their range of funding options for small businesses
Simplify the process of acquiring funds for potential clients
Improve conversion rates and reduce bounce rates
Provide a user-friendly experience for both clients and Excel's team

Our Approach to Excel Capital Management's Website Design

Responsive Design: We implemented a fully responsive design to ensure an optimal viewing experience across all devices, from desktop computers to mobile phones.
User-Friendly Content Management: By leveraging our expertise in WordPress, we provided Excel with an intuitive content management system for easy updates and additions.
Dynamic Homepage: We created a dynamic slider on the homepage to present multiple messages, attracting a wider array of visitors and showcasing Excel's diverse services.
Interactive Tools: We developed a custom calculator to help convert visitors to leads by providing instant, personalized funding estimates.
Improved Content Strategy: We included opportunities for better, more relevant content through targeted pages and a blog, enhancing Excel's online presence and authority in their field.

Cool Features

Our website design for Excel Capital Management included several key features:

Responsive design for optimal viewing on all devices
Content Management System (WordPress) for easy updates
Homepage slider to feature multiple messages
Custom calculator for personalized funding estimates

Pages

Key pages designed for Excel Capital Management, each crafted to showcase their services and enhance the user experience for small business owners seeking funding solutions.

Results: A Website That Drives Growth

Our website design for Excel Capital Management significantly improved their online presence:

Conversion rate increased by 190%
Bounce rate decreased by 125%
Created a more professional and suitable website for a successful financial services company
Improved user experience for both potential clients and Excel's team
Enhanced ability to showcase Excel's range of funding options and success stories

Ready to Transform Your Financial Services Website?

At Convergine, we specialize in creating websites for financial service providers that drive engagement and results. Whether you're aiming to showcase your funding options, simplify complex financial processes, or connect with small business owners, we're here to help. Let's create a website that reflects your commitment to empowering businesses and establishes you as a leader in your field.

Take the first step towards a powerful online presence. Contact us for a free consultation: