Building Trust Through Design: Website Design for Benson MIC

Benson Mortgage Investment Corporation, managing over 5.5 million dollars in assets, needed a website that would convey credibility and trust. Our team undertook the website design for Benson MIC to create a platform that would highlight their distinguished reputation while serving multiple target audiences effectively.

The Client: Benson MIC

Benson MIC is a leading Canadian non-bank lender with a diverse portfolio of residential and commercial mortgages. The website design for Benson MIC needed to showcase their consistent return on investment while speaking to investors, borrowers, and brokers alike.

The Challenge: Conveying Trust and Professionalism

In developing the website design for Benson MIC, we faced the challenge of creating a digital platform that would:

1. Project credibility and trustworthiness
2. Serve three distinct audience groups
3. Present complex financial information clearly
4. Maintain a distinguished reputation
5. Drive investment interest

Our Approach to Benson MIC's Website Design

1. Distinguished, Contemporary Design: The website design for Benson MIC features:
   • Grid-like layout structure
   • Strong sans serif typography
   • Blue and white color scheme
   • Complementary color accents
   • Contemporary yet timeless aesthetic
2. Simple Structure: Our website design for Benson MIC includes:
   • Clear audience segmentation
   • Top-right navigation menu
   • Strategic homepage callouts
   • Targeted content sections
   • Audience-specific calls to action
3. Clear, Easy to Read Content: The website design for Benson MIC emphasizes:
   • Professional content writing
   • Bulleted information lists
   • Bold key points
   • Enhanced readability
   • Secondary navigation options

Our mockups for the website design for Benson MIC demonstrate how we've balanced professionalism with accessibility.

The website design for Benson MIC includes strategically organized pages that cater to their three distinct audiences: investors, borrowers, and brokers. Each section features targeted content and clear calls to action, ensuring every visitor can quickly access relevant information while maintaining the professional, trustworthy tone of the brand.

Results: A Website That Builds Trust

Our website design for Benson MIC successfully created a platform that:

• Effectively conveys financial credibility
• Serves multiple audience needs
• Presents information clearly
• Maintains professional reputation
• Drives investment interest

The combination of distinguished design and clear content organization creates a website that reflects Benson MIC's position as a trusted financial institution.

Ready to Transform Your Financial Institution's Online Presence?

At Convergine, we specialize in creating websites for financial institutions that build trust and drive engagement. Whether you're serving investors, borrowers, or multiple audiences, we're here to help. Let's create a website that reflects your credibility and establishes you as a leader in your field.

Take the first step towards a powerful online presence. Contact us for a free consultation:

Get in Touch with Convergine: 

Email: [email protected] 

Phone: 647.478.7508

Schedule Your Free Financial Services Web Design Consultation

We're excited to hear about your project and help bring your vision to life!