Enhancing the MyVisit Service for LifeLabs

LifeLabs - Canada's largest medical laboratory.

lifelabs.com

Transform and integrate the MyVisit webpage from an external portal to the LifeLabs website, improving the user experience for booking in-home appointments like bloodwork.

LifeLabs required a significantly more intuitive and integrated approach for their MyVisit service. Previously, users were redirected to an external portal, leading to a disjointed experience. To address that, the following project objectives were set:

• Seamless Integration: Merging the MyVisit service with the main LifeLabs website without compromising user experience.
• User-Centric Design: Enhancing the page for easy navigation, especially for mobile users.
• Postal Code Functionality: Implementing a postal code finder to streamline the appointment booking process.
• Content Clarity: Ensuring that the information provided was both informative and easy to understand for all users.

We took a comprehensive approach to revamping the MyVisit page:

• Migrating to LifeLabs Website: We relocated MyVisit, integrating it seamlessly into LifeLabs’ main website.
• Redesign and Logic Overhaul: We redesigned various components for a more logical flow, particularly for the postal code finder, ensuring users could easily check service availability.
• Streamlined Navigation: We smoothly transitioned to the MyCareCompass portal for appointment bookings.
• Content Revision: Our team re-wrote and restructured the content, adding a 'How it Works' section for clear guidance on what patients can expect.

The re-designed MyVisit page now offers:

• Enhanced User Experience: A smoother, more intuitive journey for booking home visits.
• Improved Accessibility: Optimized for mobile devices, ensuring the service is accessible to all users.
• Efficient Appointment Booking: With the postal code functionality, users can quickly find available services in their area.

LifeLabs now benefits from the following:

• Increased Customer Satisfaction: Thanks to an easier, more integrated booking experience.
• Streamlined Service Access: Reduced complexity and confusion for website users.
• Future-Ready Design: A robust web platform that can evolve with the company's needs.

This project exemplifies our expertise in handling complex web design and development in the healthcare sector. We navigated the challenges, focusing on what users needed – simplicity, clarity, and efficiency.