Custom CRM Development for RentWOW!!!

Located in Toronto, RentWOW!!! is a leading provider of high-quality furniture and accessories for home staging in the GTA to facilitate the fast and profitable sale of properties. They offer a wide range of furnishings of different styles and sizes for homeowners and realtors to stage any property—from small condos to multimillion-dollar homes.

Rentwow.ca

RentWOW!!! was using SAS (statistical software suite) that stalled the growth of their furniture rental business, limited automation, and featured impossible functionality extensions. The team approached us for a custom web application designed around the company's specific workflows, combining CRM and warehouse and inventory features.

We worked closely with RentWOW!!! to understand its workflows and the specific challenges related to the home staging process.

A CRM and CMS integration would ultimately optimize our client’s business processes (managing online orders, inventory, etc.) and improve marketing and sales in the company. The content of the company's website is also managed through this app.

Other key CRM and CMS functionalities include the ability to submit orders through the website or create them directly in the CRM by sales reps; an easy-to-use dashboard for collecting next-day and new orders and new clients; a quick search option for orders and invoices with download and print options (with or without images); and a waiting list module system that automatically decides which order from the order list will get newly available items (based on inventory and order type). 

Additionally, the integrated system automatically calculates discounts and rebates with an option to add customs once and generates credits to apply to a specific order or client profile. Users can also create, renew, and send invoices and receipts to customers. When the payment option is selected, there are options to mark it as paid or processed (integrates with Nuvei).    

To show the progress of orders from purchase to delivery, we added powerful order management to the CRM. Doing so allows our client to manage and access client info, delivery addresses, and delivery slip printing. Users can also automatically assign sales representative and change order status, add or remove items to an order based on inventory, manage notes for better communication between sales representatives, and set alerts and reminders for orders, items, and clients.

An inventory module allows RentWOW!!! to better manage its furniture inventory. The system can automatically reduce or add items available for rent based on the status of other orders. Other unique features include viewing items that are on-hand, reserved for rent, rented or in repair; connecting inventory to a customer waiting list; and manually adjusting inventory by adding new items (just acquired) or returning repaired items to On-Hand.

Customer management is a vital CRM capability that manages our client’s interaction with current and potential customers. Staff can seamlessly create customer profiles online, organize customer information, invoices and billing, view orders, and more. Customers can add another contact to their account and see discount levels and rebates they can receive for making orders. The system also sets up parameters for credit management, which generates when a customer overpays an invoice or custom credits are added.

We created a database of client suppliers so they can easily find where they bought an item in the past and purchase it again. Database features include supplier name, address, contact number, email, and contact person.

Improved scheduling allows users to track management with the option to add drivers and helpers and assign them to a specific order for delivery and pickup. 

Other additional CRM features we delivered include a website content management system where users can add, edit, reorganize, and delete site content; a delivery matrix to specify discounts for specific days and cities; automated invoice processing, and the ability to migrate data from the previous system (orders/users).