Bringing Living Capital Ottawa to Life with a High-Impact Micro-Site

The Living Capital Ottawa micro-site was created to highlight the city’s sustainability efforts in an engaging and visually refreshed way. This project aimed to deliver more than just a landing page but less than a full-scale platform—a focused micro-site that communicates key information while captivating its audience.

The challenge was clear: build a visually compelling and functional micro-site on a tight timeline. Convergine’s expertise in agile design and development ensured that the site was delivered quickly without sacrificing quality or creativity.

• Fast Deployment.
  The micro-site had to go live quickly to meet project deadlines.
• Visual Engagement.
  The site needed a refreshed and modern design to effectively reflect Ottawa’s sustainability goals and initiatives.
• Simplicity with Impact.
  While small in scale, the site had to deliver high-impact visuals and concise, well-structured content to communicate its message clearly.

1. Agile Development Process.Our team employed a streamlined approach to ensure the site was developed quickly while maintaining quality. We avoided unnecessary complexity by focusing on the essentials and delivering a clean, functional product within the required timeframe.
2. Visual Refresh.We crafted a modern, visually appealing design using bold imagery, vibrant colours, and clean typography to align with Ottawa’s sustainability message. The refreshed design brought a sense of energy and innovation to the micro-site.
3. Focused Content Delivery.The content was structured to guide visitors through key sections with clarity, emphasizing Ottawa’s commitment to sustainability in a concise and digestible format.
4. Lightweight Framework.The site was built using a lightweight framework optimized for speed and performance, ensuring a seamless experience for all users.