Aviation Safety Elevated: Branding Project for Why Fly

Why Fly needed a brand that would support their mission to demonstrate aviation safety through documentary filmmaking. Our team undertook the branding project for Why Fly to create an identity that would build trust and facilitate fundraising for their important civil aviation safety documentary.
Banner whyfly

The Client: Why Fly

Why Fly is dedicated to proving that flying is the safest mode of transportation. The branding project for Why Fly needed to create awareness and credibility for their documentary about safety concerns and modern aviation technologies.

The Challenge: Building Trust Through Design

In developing the branding project for Why Fly, we faced the challenge of creating a brand identity that would:

  1. Convey aviation safety
  2. Support fundraising efforts
  3. Build public trust
  4. Create memorable presence
  5. Facilitate awareness building

Our Approach to Why Fly's Branding Project

  1. Logo Development: The branding project for Why Fly features:
    • Round-cornered window square
    • Strategic inverted V placement
    • Upward-pointing chevron
    • Flight suggestion elements
    • Minimalist design approach
  2. Color Selection: Our branding project for Why Fly includes:
  3. Identity Implementation: The branding project for Why Fly emphasizes:
    • Brand variations
    • Promotional materials
    • Awareness tools
    • Fundraising support
    • Consistent application
Whyfly logo colours
Whyfly identity

Results: A Brand That Builds Confidence

Our branding project for Why Fly successfully created:

  • A memorable aviation safety brand
  • Trust-building visual elements
  • Effective fundraising support
  • Clear mission communication
  • Strong awareness tools

The combination of simple design elements and meaningful color choices creates a brand that effectively supports Why Fly's important mission.

Ready to Elevate Your Documentary Brand?

At Convergine, we specialize in creating brands that build trust and support important missions. Whether you're promoting documentaries, raising awareness, or driving social change, we're here to help. Let's create a brand that reflects your purpose and establishes you as a leader in your field.

Take the first step towards a powerful brand identity. Contact us for a free consultation:

Get in Touch with Convergine: 

Email: [email protected] 

Phone: 647.478.7508

Schedule Your Free Documentary Branding Consultation

We're excited to hear about your project and help bring your vision to life!