Building Trust Through Identity: Branding Project for Benson MIC

As an offshoot of Benson Mortgages, Benson MIC needed a distinct yet connected brand identity. Our team undertook the branding project for Benson MIC to create a corporate identity that would leverage their parent company's reputation while establishing their own strong presence in the mortgage investment market.

The Client: Benson MIC

Benson MIC needed to build on Benson Mortgages' established reputation while carving out its own identity. The branding project for Benson MIC required a careful balance between connection and distinction in the financial services sector.

The Challenge: Balancing Heritage with Independence

In developing the branding project for Benson MIC, we faced the challenge of creating a brand identity that would:

1. Connect with Benson Mortgages' reputation
2. Establish a unique market presence
3. Convey strength and dependability
4. Build trust with stakeholders
5. Create versatile brand applications

Our Approach to Benson MIC's Branding Project

1. Logo Development: The branding project for Benson MIC centered around a distinctive logo:
   • Shield shape symbolizing protection
   • Dark and royal blue color palette
   • Subtle 'B' cut-out integration
   • Connection to parent brand
   • Strong, reliable appearance
2. Typography Implementation: Our branding project for Benson MIC featured:
   • All-caps sans serif font
   • Balanced two-line layout
   • Rectangle formation
   • Vertical centering
   • Clean letterhead design
3. Visual Identity: The branding project for Benson MIC included:
   • Watermark variations
   • Compass backdrop symbol
   • White-on-blue applications
   • Print and digital formats
   • Guidance symbolism

Results: A Brand That Builds Trust

Our branding project for Benson MIC successfully created:

• A distinctive yet connected visual identity
• Strong, trustworthy brand presence
• Versatile brand applications
• Clear market positioning
• Professional brand cohesion

The combination of familiar elements with unique design features creates a brand that both honors its heritage and establishes its own authority in the mortgage investment sector.

Ready to Build Your Financial Brand?

At Convergine, we specialize in creating brands that build trust and recognition in the financial sector. Whether you're establishing a new division or refreshing an existing brand, we're here to help. Let's create a brand that reflects your values and establishes you as a leader in your field.

Take the first step towards a powerful brand identity. Contact us for a free consultation:

Get in Touch with Convergine: 

Email: [email protected] 

Phone: 647.478.7508

Schedule Your Free Financial Branding Consultation

We're excited to hear about your project and help bring your vision to life!