Website Design for Benson Capital
Benson Capital is an Ontario-based private lender offering comprehensive financing solutions to private and institutional investors. The company specializes in providing creative lending solutions and guiding clients in selecting mortgage deals that drive high returns.
Intro
Our collaboration with Benson Capital started years ago and since then developed their previous two websites. Knowing their business and understanding their marketing needs were important to formulate the scope of the new web presence.
The third version of their web presence had to be designed in alignment with the their marketing objectives and new business initiatives. A refreshed look and feel, intuitive design, as well as personalized and relatable content were essential components for a robust and up-to-date web presence. Our goal was to make it easier for investors looking for private lending to find all the information they need on the website.
Problem
The design of Benson Capital’s old website was outdated and did not showcase their brand and the services they offer effectively.
Solution
An effective modern website that is responsive, easy to navigate, and uses the latest functionality to provide a better experience to their clients.
Our design approach
We infused brand consistency into the website design by choosing colors, fonts and layouts that accurately represent Benson Capital’s brand. In addition, we added graphics that complement the message the brand is communicating. Our goal was to ensure the overall look and feel of the site matches with their brand, engage their clients, and make a lasting impact. A simple and professional design enhances readability and helps direct users’ eyes to the most important part of the site.
Easy navigation
For a brand like Benson Capital which offers varieties of services, they needed a customer-centric website that is clearly structured and very easy to navigate. So, we sectioned all their services and CTAs into easy-to-understand categories. We ensured the navigation was consistent across all the pages to provide a smooth user-friendly experience.
Brand focused design
We infused brand consistency into the website design by choosing colors, fonts and layouts that accurately represent Benson Capital’s brand. We added graphics that complement the message the brand is communicating. Our goal was to ensure the overall look and feel of the site matches with their brand, engage their clients, and make a lasting impact. A simple and professional design enhances readability and helps users to find what they need.
Accessibility and Responsiveness
The new website was designed with users of tablets, desktop computers, and smartphones in mind. We made sure the website performs optimally on all platforms, and no category of users is left behind.
